October 17, 2022 by Sandler in Customer Relationships
Secrets to Boosting Sales and Minimizing Risk for Your Customers with David Trapani of Sandler
As a salesperson, it is important to be aware of the risks that buyers face when purchasing a property. In this video, we discuss some of the best practices you can implement in order to reduce the risk for your buyers.
Timestamps & Key Topics
- 0:00:03 - Reducing risk for the buyer
- 0:02:16 - The ideal attitude for salespeople in a sales call
- 0:03:55 - Key things to do and when
- 0:08:58 - The benefits of an upfront contract
- 0:10:26 - The benefits of a predictable selling process
- 0:16:39 - Reducing risk in the sales process
- 0:18:21 - The power of questions in sales
- 0:20:00 - The perfect day
- 0:21:38 - The power of predictability: how to succeed at reducing risk for the buyer
Key Takeaways
- The goal of reducing risk is to make the buyer feel more comfortable with the salesperson and the process. By thinking about the buyer's fears and concerns, the salesperson can take steps to reduce the buyer's risk.
- It is important to be more upfront about the sales process, provide more information about the product, or be more flexible in the negotiation process.
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Sandler is a global training organization with over three decades of experience and proven results. Sandler provides sales and management training and consulting services for small- to medium-sized businesses as well as corporate training for Fortune 1000 companies. Our proven methodologies and specialized tools equip our trainees with the skills necessary to improve both their business and bottom line.
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